Skeptic Project

If you're having issues watching the embedded video, the direct link is here: http://www.youtube.com/watch?v=shKqSn80WHk

Hello,

My name is Douglas Mallette, an Aerospace Systems Engineer who used to work with the NASA Space Shuttle Program, a published author of a book called Turning Point, which discusses in very simple terms why space exploration is valuable to mankind, and an accomplished public speaker who's been fortunate enough to travel the world and educate people as to how science, engineering and technology can be used to help ensure Global Sustainability.

My experience in the space industry has given me a unique perspective on what mankind can accomplish. We can do amazing things, and it's about time we use our abilities for humanitarian concern, so that all people have a chance to reach their best potential. You can help make that happen.

Cybernated Farm Systems, LLC, is a Socially Conscious company dedicated to the standards of CSR (Corporate Social Responsibility). Our mission is to eliminate the gap between global production and distribution of healthy organic foods to the people of the world, using advanced technologies and automated systems to accomplish the goal of creating decentralized (local) high yield, small footprint aquaponic farm buildings that are ecologically sound, environmentally conscious and robust in performance and sustainability.

I know $1 million seems like a lot, but I cannot put a price tag on the lives that can be positively affected by CFS. With that said, $1 million is a fraction of what is typically needed by a technology startup company. Why is that? Mainly it's because I personally have done over two years of work in advance, with no funding, because I am passionate about what this can do for people. The groundwork has been laid, the initial engineering has been done, and now it's time to go to the next level.

So, what is the $1,075,000 for? Well, the $75,000 is the part IndieGoGo will receive for hosting this campaign, leaving us with what we need to do our work. The funding generated here will be used for prototype development, where CFS expands its staff to include subject matter experts in disciplines like Robotics, Automation, Aquaponics and Clean Energy Systems. Our mission is to detail and refine our product for immediate implementation, from testing all aspects of how the facility operates, to developing operating manuals in multiple languages, to fortifying our global relationships. When the prototyping is done, we plan to hit the ground running so we can save lives as quickly as possible. Every day that passes is yet another needless loss of life from something that should not be.

Beyond the internal satisfaction of helping do something positive for mankind, there will be added bonuses to helping CFS, depending on your level of contribution.

$10 to $500 contributors are Founding Donors who will be permanently noted (unless they opt out of public recognition) on the CFS website as important people who helped get us started.

People who contribute at or above the $1000 amount will not only be listed on the website, but will receive special considerations that will be disclosed in personal communications. Feel free to email CFS directly in advance if you have questions, info@cyberfarmsystems.com.

This campaign is being established as an "all or nothing" campaign. The numbers have been crunched, the lower limits have been set, and CFS cannot move forward with less than $1 million if we expect to do this the right way. It's our hope that over the duration of this campaign, the word will spread and people all over the world will be moved by what we're doing.

Regards,

Douglas Mallette, BSET
CEO, Cybernated Farm Systems

Step 1: Perk & Amount

Pick a perk.

$10
Founding Donor
41 Claimed
Thank you! Even the smallest contributions add up. You will be officially recognized on the CFS website as a Founding Donor.
Total contribution amount
$
Average contribution to this campaign is $199
Average contribution across Indiegogo is $71
$50
Founding Donor + Pen
10 Claimed
Thank you! In addition to being officially recognized on the CFS website as a Founding Donor, you'll also receive a CFS Pen!
$100
Founding Donor + Coffee Mug
7 Claimed
Thank you! If just 10,000 people around the world contributed like you, CFS would be ready to go. In addition to being officially recognized on the CFS website as a Founding Donor, you'll also receive a CFS Coffee Mug!
$500
Founding Donor + Flash Drive
0 Claimed
Thank you! In addition to being officially recognized on the CFS website as a Founding Donor, you'll also receive a 2GB CFS Flash Drive!
$1,000
Special Consideration
0 Claimed
Thank you! Please contact CFS directly for details related to your contribution at info@cyberfarmsystems.com.
$1,500
Special Consideration
0 Claimed
Thank you! Please contact CFS directly for details related to your contribution at info@cyberfarmsystems.com.
$2,000
Special Consideration
0 Claimed
Thank you! Please contact CFS directly for details related to your contribution at info@cyberfarmsystems.com.
$2,500
Special Consideration
0 Claimed
Thank you! Please contact CFS directly for details related to your contribution at info@cyberfarmsystems.com.
$5,000
Special Consideration
0 Claimed
Thank you! Please contact CFS directly for details related to your contribution at info@cyberfarmsystems.com.
$10,000
Special Consideration
0 Claimed
Thank you! Please contact CFS directly for details related to your contribution at info@cyberfarmsystems.com.

Quote from 2012 CT



I'm a bit perplexed when it comes to Douglas donations as it says he raised over 15K but when I look at the donation it does not add up to 15K. At the $10 mark 42 donated which is $420.00 total, at $50 mark 10 donated which is $500.00, at $100 mark 8 donated which total is $800.00. He did not raise any money for the higher donation spots of $500, $1,000, $1,500, $2,000, $2,500, $5,000, and $10,000 donation spots. Add 420+500+800 and you get $1,720.00 not $15,426. So where is the mysterious $13,700.00 of the known donations of $1,720 coming from out of the 15K total donated to Douglas project?

Andrew said 8 hours ago
I support CFS. Its mission is critical to the next phase of human evolution.

Quote from anticultist



I can't imagine there are many zeitards who have access to a spare $10,000, if any at all. If there are some though, giving 10k to this project is such a fucking waste, that kind of money could have gone to provide a bore hole or two hand dug wells with hand pumps somewhere in Africa, which would provide water for 1,000 people to survive.

Quote from JimJesus



CHARITY SOLVES NOTHING! IT'S BANDAID OVER A KNIFE WOUND.

Some person: Honestly if you want investors to put money down you've got to have a clear business plan, a relatively specific design with costs of different components etc., and that is going to take a lot of unpaid work on your part, but in the hopes that it will pay off in the future. Not many people are going to give you $ and just trust that it will work itself out.

Some person: I agree with Alex. This is taken directly from the CFS website:

http://cyberfarmsystems.com/portal//content.php?pagename=Disclaimer
"Disclaimer
For legal reasons, at this time we are not in the position to give itemized details on every aspect of how every component or piece of the system operates. We apologize to those who want to know intimate details on how everything will work, but suffice to say that the whole point of CFS is to make it so that our systems will be self sustaining with no additional costs to the user. Thank you for your understanding."

We don't necessarily need "itemized details on EVERY aspect of how EVERY component or piece of the system operates," but it would be nice to have a general description of your product. The images posted aren't an accurate representation of an operational aquaponic system - from an investors viewpoint it looks like there's someone with a fantasy dream that gives no explanations of the systems proven functionality, nor a guarantee of the recuperation of funds with or without a profit. I won't go off calling this a charity campaign until I've seen this business plan that's for the first time been mentioned, but as of yet, that's what it looks like... and ranting won't help your case.

person: Then why isn't it available? I was looking to put money into this but I (like most people who would be interested) don't have a lot of it and I've got ideas of my own I'd like to implement, and if I can't see that someone else's is going to eventually pay me back and then some, there's just no sense in me putting my money into it. I'm not making assumptions and this isn't to discredit your work or attack you, I just can't find this information.

some person: Is there any other way that Business Plan could be shared?.. Like... mediafire, or something like it. : ]


Some person: You may need to travel a more conventional route with your ideas to gain funding and then create a crafty way of making sure the benefits reach the people you intend them to, this may give you a chance to develop your technological ideas and refine them to the point where crowd funding could make the difference by efficiency, resources, cost and connections for example, its about how you want to go about it.

Doug: Please don't make assumptions. I have a formal business plan and I have done the ground work. I have a list of components needed, etc.

I've already put 2 years of work into what I'm doing. Thanks.

Doug: I did attach the business plan to the IndieGoGo Event to be downloaded, but for some reason I myself can't find a link that allows people to get it. I don't know why, but I updated the text of the campaign to let people know that they can send and email and get the Business Plan.

Doug: I am currently seeing if I can make it viewable on the CFS website.

Doug: What's your definition of "general description?"

In the video it states, "CFS is dedicated to using Systems Engineering and Integration practices (as used by NASA and other technologically sound entities) to develop highly automated aquaponic farm facilities that are self sufficient, grid independent, and require minimal technical support or human intervention.

A combination of solar, wind and battery power systems, in concert with water collection systems and automation, will enable a CFS facility to be placed in the middle of nowhere and still be able to produce food."

That is a general description. Most people know what automation is, anyone can look up aquaponics if they want to dive deeper into learning what that is, and it covers the desired energy and self-regulation systems.

As for the Business Plan, I mentioned above that when I made the campaign, I thought I uploaded the Biz Plan as something anyone could download from the page, so I never paid it any attention thereafter. However, in seeing that that is not the case, I have made an adjustment to the very first line of the text of the campaign letting people know that they can get the Biz Plan by sending me an email.


Doug: It would be different if I was single and only had to worry about myself, but I have a wife and daughter that I must factor into every decision I make. That does make it a special kettle of fish indeed.

Cybernated Farm Systems, LLC
Technical Solutions for Social Concern
Highlights:
· CEO is a former Aerospace Systems Engineer with the NASA Space Shuttle
Program
· Existing relationships with key vendors, consultants and technical subject matter
experts
· Global unrestricted market potential (Governments, NGO's, Humanitarian
Organizations, Direct Sale)
· Short turn around from R&D to market
· Contact Information: Douglas Mallette (Founder & CEO)
mallette.doug@gmail.com
407-403-3079
http://cyberfarmsystems.com
https://www.facebook.com/CybernatedFarmSystems
This Document is a Business Plan and does not constitute an offer to sell or a solicitation to purchase. This
Business Plan, "the plan", is confidential and contains proprietary information including trade secrets of
Cybernated Farm Systems, LLC. Neither the plan nor any of the information contained in the plan may be
reproduced or disclosed to any person under any circumstances without the express written permission of
Cybernated Farm Systems, LLC.
2
Table of Contents
I. Executive Summary Page 3
II. Business Dynamics
Business Description Page 4
Marketing Analysis Page 5
Competition Page 7
Product/Service Description Page 8
Organization and Management Page 14
CEO Profile Page 19
III. Finances
Funding Sources Page 21
Funding Request Page 22
5 Year Financial Forecast Page 23
IV. Appendix
Prototype Facility Details Appendix A
3
Executive Summary
Cybernated Farm Systems, LLC, (CFS), is a Socially Conscious company dedicated to
the standards of CSR (Corporate Social Responsibility). Our mission is to eliminate the
gap between global production and distribution of healthy organic foods to the people of
the world, using advanced technologies and cybernated (automated) systems to
accomplish the goal of creating decentralized (local) high yield, small footprint
aquaponic farm buildings that are ecologically sound, environmentally conscious and
robust in performance and sustainability.
In the 21st century, it is unconscionable that any human being should go hungry,
especially given our advanced technical capability to assist in producing food with
minimal human labor input. One of the largest problems in the market, with respect to
food, is the centralized nature of production and the costly expense of distribution, as
evidenced by rising food prices that parallel rising gas prices.
Given the volatility of the oil market, coupled with the aforementioned discrepancy
between production and distribution, it is time for a revolutionary approach to food
production and distribution, especially in areas with arid land, inadequate infrastructure,
or inadequate climate for traditional farming practices, and where the costs dwarf those
who have little to no purchasing power.
What CFS aims to accomplish is to use Systems Engineering and Integration practices (as
used by NASA and other technologically sound entities) to develop highly automated
aquaponic farm facilities that are powered by clean energy systems, such that the facility
is self sufficient, grid independent, and requires minimal technical support or human
intervention.
In conjunction with global partners such as governments and humanitarian organizations,
and with residential and commercial partnerships, our mission is nothing less than the
complete elimination of hunger throughout the world, not by buying food for people, or
even trying to rehabilitate their landscape for 17th century styled agriculture, but to
empower them with localized direct food production facilities that address their survival
needs immediately.
Given the methods on which CFS is built, the investment requirement to develop a
prototype system is $1 million. Investor return strategies are built upon a 25% return on
annual net income weighted by amount invested, over a 5 year period. Charts in the
Finances section of this report detail the ROI schedules and repayment structure.
4
Business Dynamics
A. Description
CFS is a company dedicated to solving world hunger by using science, engineering and
technology for the betterment of mankind, specifically with respect to producing highly
automated aquaponic farm facilities that are self sustaining, energy grid independent and
require (by design) minimal technical support or human intervention.
CFS will adopt several business models to ensure its stability and success:
1. Direct Sale of CFS Facilities: The primary source of business for CFS.
2. Freemium Model: The free open source availability of CFS blueprints and
plans for the public to use. From this we offer custom tailored paid consulting
and assistance packages to help people implement our designs.
3. Affiliate Model: Promoting and driving business to our suppliers. From this
we generate sales percentages from every sale that CFS drives to our
suppliers.
CFS Key Concept Definitions
Aquaponics: A sustainable food production system that combines aquaculture (raising
aquatic animals such as fish, crayfish or prawns in tanks) with hydroponics (cultivating
plants in water) in a symbiotic environment.
Automation: The use of robotics and computer systems as the main operators of the
facility. This includes operations like climate control, water collection, seeding and
cleaning.
Clean Energy: Hybrid systems of wind, solar and batteries for the energy demand for the
facility. Tapping geothermal, wave and tidal energy options will be considered,
depending on location and availability. The facility will be completely self sufficient,
giving it the ability to be placed anywhere in the world, regardless of the existing
infrastructure.
Self Sustaining: The combination of Automation Systems, Clean Energy Systems,
Climate Control Systems and additional technologies will make a CFS facility highly self
sustaining, meaning it's minimally reliant on any external requirements.
Technical Support: Initially this will be provided by on-site CFS technicians in
partnership with humanitarian organizations, such as the Peace Corp. For the long term,
an included Training Program will train the local area people who wish to become
technicians/supervisors for their facility. This will eventually relieve the need for CFS to
provide outside technical support, and increase the independence of the people served by
the CFS facility. They will become their own technicians, having a real vested interest in
the success of their facility.
5
B. Market Analysis
As of a 2010 analysis by the FAO (Food and Agriculture Organization of the United
Nations), approximately 925 million people are undernourished in the world (see chart
below).
Albeit an improvement statistically, all it takes is one natural disaster to completely alter
the picture. Also, what must be factored into the equation now is the ever volatile cost of
food that virtually parallels gas price fluctuations. This will have a negative impact on
this positive trend, and it behooves mankind to act quickly to help rectify this situation
before the increase of suffering occurs.
As of August 2012: The FAO Food Price Index averaged 213 points in August 2012,
unchanged from the previous month. Although still high, the Index value is 25 points
below the peak (238 points) reached in February 2011 and 18 points less than in August
last year.
The following links provide additional information:
http://www.fao.org/hunger/en/
http://www.fao.org/worldfoodsituation/wfs-home/en/
6
The purpose of CFS is to serve as a local area provider for one of the most essential
necessities for life: Food. To that end, our market is global and diverse (see map below).
No matter what race, creed, nationality, gender or religious affiliation, the biological
necessities of life are common among all people.
Our CFS facilities not only bring relief to those starving and in desperate need around the
world, but can also help those in developed nations as well. The high productivity of our
facilities will help reduce the cost burden of food, helping to relieve that component of
economic stress.
There are limits to our market when it comes to CFS facilities. Our CFS facilities are not
designed for individual use, but for larger scale groups. Our customers will be in the
form of collectives or cooperatives, real estate ventures (apartment complexes and
neighborhoods with our facilities built into the project), and governments and
humanitarian organizations who wish to use our systems in areas of need. Additional
future options extend to commercial space exploration companies who would need such
systems for long duration space exploration activities. However, there are no such limits
with respect to our consulting packages or our revenue from supplier sale partnerships.
7
C. Competition
To date, our concept has yet to be implemented in the manner in which we are proposing.
Hydroponics and aquaponics exists in small scale, and is still heavily dependent on
human intervention to maintain and operate those facilities. The concept of using
robotics and computers to aid in farming is not new, nor is the concept of creating highly
autonomous facilities, with a robust systems integration approach. The space industry,
and visionaries like Buckminster Fuller, have developed this concept in theory. What is
new is turning the theory into a practical working system with tangible real world
benefits, which until recent advancements in computer and robotic technologies was
difficult to accomplish.
The closest representation of competition to CFS would be the recently proposed selfsustaining
aquaponic facility in Vermont, provided by The Root Center, a small nonprofit
dedicated to a similar idea, but on a much smaller scale.
http://www.therootcenter.org/
Additional similar companies do exist in the UK and India, but are also grid dependent,
designing themselves to operate within an existing infrastructure, like a city. This does
nothing to help the impoverished and under developed regions of the world that are in
such desperate need.
These systems do not take their concept to the next level, using advanced technologies to
ensure the facility can be rapidly prototyped and globally distributed quickly to any
location in the world for immediate implementation, which would also be advantageous
during Natural Disaster Emergencies.
At CFS, we are planning for a lead time of less than 60 days between sale and the
completion of construction of a facility. It is the intent of CFS to make our solution
options global and rapid.
8
D. Product/Service Description
The following is an analysis of what each CFS facility will incorporate.
Facility Components:
- Greenhouse Structure
- Advanced Climate Control System. This includes temperature, humidity, and air
content controls (CO2 and O2 levels)
- Plant Grow Beds and Supplies
- Fish Farm Equipment including pumps.
- MFS (Material Flow System). Conveyor system used to transfer fully grown crops to
the adjacent Access Center located at the front of the building, where people can access
the food.
- Automated Wash and Seeding Systems
- VAWT (Vertical Axis Wind Turbine) Power System
- Solar Power System
- Industrial Battery Bank System for power storage and peak load utility
As mentioned before, hydroponics and aquaponics are not new solution options for
producing food, but what is new are the advances in technology that enable this method
of food production to be far more productive than traditional farming methods. Combine
this with our knowledge of robotics and automation and we have the capability to
produce vast amounts of food with very little human labor requirement, and all this can
be done locally, decentralizing food production and drastically reducing shipping needs
and the carbon footprint associated with shipping.
What foods will be grown will be greatly dependent on the geographical nutrient
requirements of the people being served. Dietary norms differ around the world, so CFS
will work with regional experts to try and grow foods that would be as nutritionally
diverse as possible. High protein foods like peas and beans, leafy greens like spinach and
lettuce, and fruits like tomatoes and strawberries are examples of the kinds of foods CFS
can provide.
The images on the following pages reflect what a CFS facility might look like. The
Systems Integration, Research and Development (SIR&D) Phase will help CFS
determine exactly what the final product will entail.
9
Exterior "Front" View
Exterior "Back" View
Vertical Axis Wind
Solar Panels Turbine (VAWT)
10
Interior View A
Interior View B
Fish Tank Plant Grow Rack
MFS
(Conveyor Belt)
Automated
Seeding System
11
Automation
Automation allows the facility to run with minimal human labor requirement, aside from
the initial construction of the facility. The aquaculture system provides sustenance for
the plants and is regulated by automated pumps and passive filter systems. The
movement of mature crops that are ready to be picked is governed by the computer
systems and the MFS, and the washing and reseeding of the grow beds is also automated.
The only human labor requirement is the actual pulling of the plants from the grow beds
and the oversight of the facility, which can be accomplished with a staff of just two to
three people.
Almost the entire process is computer controlled for high precision, up to the point that
people will know when the building will harvest and supply the next rotation of crops. A
monitor attached to the building will show the people the upcoming crop cycles for the
next few months, similar to the arrival and departure system used by airports.
Powering the Facility
The power requirements for the facility can be fulfilled such that the building is
completely self sufficient and off the grid. This allows the facility to be placed anywhere
in the world, to feed any people, any time. In short, the building will be a hybrid solar,
wind and battery powered facility, which can be seen in the above pictures. Overall, the
building will be a very low power passive facility, where many of the automated systems
lie dormant in sleep mode when not in use. The only constant power sinks would be the
aquaculture pumps and climate control systems. Initial calculations for power
requirements have been completed, but the details of the power requirements will be
determined during prototype development. This will be completed by a team of
engineers during this initial Systems Integration Research and Development (SIR&D)
Phase.
Scalability and Yield Potential
The following reflects the yield potential of a CFS facility:
· 10 Grow Racks
· 15 Grow Beds per Rack
· 25 plants per Grow Bed
· Total Grow Bed plant production: 3,750
· Six species of plants will be grown in the Grow Beds, yielding 625 plants per
specie
· The 7th specie of plant (tomatoes) will be grown on the far wall since they are
vine plants and aren't suited to be grown in the same manner as the rest of the
plants in the building
12
Therefore, a typical building can feed at least 625 people seven species of food each. The
yield is based on a plant per person for the six Grow Bed plant species and enough
tomato vines to yield enough fruit to accommodate the needs for 625 people.
An example customer cost break down is as follows:
- Facility Cost: $1 million (a one time cost that includes lifetime maintenance support
and the Training Program)
- People Served: 625
- One Time Cost Per Person Served: $1600.00
- Facility Minimal Operational Lifespan: 30 years
- Individual Cost: $53.33 annually, or $4.44 a month
Cost Comparison:
As per a 2011 United States Department of Agriculture report, "We also found that, in
2008, an adult on a 2,000-calorie diet could satisfy recommendations for vegetable and
fruit consumption in the 2010 Dietary Guidelines for Americans (amounts and variety) at
an average price of $2 to $2.50 per day, or approximately 50 cents per edible cup
equivalent."
"How Much Do Fruits and Vegetables Cost?"
http://www.ers.usda.gov/Publications/EIB71/EIB71.pdf
Using the lower estimate, that equates to $730 annually, over 13 times more expensive
than what CFS can provide. This example assumes a facility costs $1 million. Even if
the actual final cost were to be $500,000 more, it would still be nine times cheaper than
what's currently available.
Scaling Limits:
Energy demand is the largest limiting agent to the scale of a CFS building. There comes
a point when a building is too big to manage in a self-sustaining manner, which is why
CFS is being specific with the size limits of its facilities. If there is a need to have more
food, then the solution is to simply have more facilities to suit that need. CFS facilities
are not large, being just over 5,000 square feet in size, so having several buildings to
serve a region adequately will not require large plots of land.
However, not only will these details be developed during the Systems Integration R&D
(SIR&D) Phase of operations, ascertaining various load limits at various scales, this is
also a case by case analysis that will require individualized scrutiny based on customer
input and desires.
Future designs of CFS systems will work to advance and maximize our ability to grow
more in less space, without jeopardizing the quality of the food or the safety and
efficiency of the technical systems involved.
13
E. Organization and Management
Operational Development:
Phase 1 - Systems Integration Research & Development (SIR&D)
This phase determines the various operational characteristics of a CFS facility on a
prototype scale, ensuring all components operate as an integrated unit. This includes
ascertaining maximum scaling as restricted by sustainable power generation
capabilities, software refinement and/or development, hardware verification,
determining layout efficiency, developing operational procedure manuals, technical
specification documentation and developing the Technician training course materials.
Phase 1 Structure:
The SIR&D phase does not require a robust Business Operations department, as this
phase is about product development, not sales. Therefore, the structure of CFS during
this phase is more technical, as it revolves mainly around researching and developing
the Technical Operations that will facilitate the Business Operations. Aside from the
CEO and Vice President, the staff of CFS will mainly consist of scientists and
engineers to fill the departmental roles of the following Technical Operations
Departments:
Systems Engineering
Mechanical/Civil Engineering
Electrical Engineering/Power Systems
Computer Engineering (Hardware & Software Development)
Robotics/Automation
Hydroponic and Aquaponic Systems
CFS Technical Training Program
Phase 1 - Prototype Development:
The prototype facility serves as the test bed to ensure that CFS systems will operate at
peak efficiency and sustainability. Here we will implement and test the climate
control systems, grow racks, fish farms, automated systems, power systems and more.
The purpose is to refine the operational characteristics and document controls of the
prototype facility, which will then serve as the scalable template for all future
facilities.
This phase requires the R&D team. The staff will be comprised of subject matter
experts for each Technical Operation Department (previously listed) as needed. In
some cases, personnel will serve multiple roles. For example, the CFS Technical
Training Program department will be developed by the group as a whole, creating the
documentation for that department as R&D unfolds, therefore this department does
not require a dedicated staff member.
14
CEO / President
Systems Engineer
Mechanical/Civil Engineer
Electrical/Power Systems Engineer
Computer/Software Engineer
Robotics/Automation Engineer
Hydroponic/Aquaponic Specialist
Vice President
Accountant Lawyer
Phase 2 - System Sales and Ongoing Operations
After prototype development, sales operations can immediately begin, using
networking, contacts, public speaking and liaising with governments and
humanitarian organizations. Thereafter is an ongoing process to improve capabilities
and work with universities and other organizations to grow additional food items,
increasing the CFS staff as needed.
Overall Organizational Structure:
CFS will be departmentalized by Management and Technical disciplines, with a strong
emphasis on internal communications:
Business Operations: Including departments such as Human Resources, Public Relations,
Marketing, Sales and Finance.
Technical Operations: Including departments such as Systems Engineering, Mechanical
Engineering, Robotics & Automation, Computer Engineering (including IT and software
development), Electrical Engineering (including power system management), Aquaponic
Management, and Training.
Management:
Phase 1 requires a staff to support SIR&D of the prototype facility:
15
Phase 2 requires CFS to increase staff as needed to the appropriate level for facility sales,
construction, training, etc. as the company grows. The company will be divided into two
operational divisions, Technical Operations and Business Operations, each with its own
manager. During this phase, departments within the divisions will increase in size as
needed, with division managers reporting to the CEO directly.
The following two pages detail the operational divisions that report to the CEO.
CEO
Technical
Operations
Business
Operations
16
Technical Operations Manager
Systems Engineering Manager
Mechanical/Civil Engineering Manager
Electrical/Power Systems Engineering Manager
Computer/Software Engineering Manager
Robotics/Automation Engineering Manager
Hydroponics/Aquaponics Manager
SE Staff
MCE Staff
EPSE Staff
CSE Staff
RAE Staff
HA Staff
Technical Publications & Training
TP&T Staff
17
Technical operation decisions are made in collaboration between all departments to
ensure scientific and analytical methods are upheld to the highest standards. Business
and Technical Operation decisions flow through the CEO of CFS.
Business Operations Manager / Vice President
Human Resources Manager
Public Relations Manager
Marketing Manager
Finance Manager
HR Staff
PR Staff
Marketing Staff
Finance Staff
Legal
Legal Staff
18
CEO Profile: Douglas Mallette
I am a former Aerospace Systems Engineer with the United States Space Shuttle Program
(2008 to 2011), giving me experience in a technical environment where multiple
disciplines worked together to facilitate the accomplishment of a very complex and
intricate mission. Prior to this, I have been involved with Project Management and
Systems Development & Integration.
In college, as the Project Manager of SEDS (Students for the Exploration and
Development of Space) I was the direct lead to a sub-orbital sounding rocket project
called Daedalus and coordinated the progress for future projects such as the Martian
Automated Aerial Reconnaissance Vehicle (MAARV) and the Mars In-situ Resource
Project (MIRP). This role and previous work roles strengthened my experience with
personnel & budget management, supply procurement, inventory control, prototype
development including manufacturing & assembly, testing and documentation. My
military background developed my dedication to discipline, hard work, focus and mission
accomplishment.
I have written a space advocacy book that was published in September, 2009 and have
been on Fox News and various web and radio shows promoting science, engineering,
technology and space exploration. To that end, I do not shy from public speaking, and in
fact relish the opportunity to talk about science, space and technology to any audience.
In August 2010, I spoke at the Caux, Switzerland Initiatives of Change International
Conference - Leading Change for a Sustainable World - where I discussed science,
engineering and technology applications derived from space exploration that can help
mankind live in a sustainable world with a humanitarian focus. In October 2010, I spoke
at the University of Illinois ACM Reflections|Projections Conference regarding space
exploration and development, and how such technologies benefit mankind. And most
recently in January of 2012 I completed a 17 day Scandinavian lecture tour where I
delivered 8 lectures that spanned 6 cities, from Stockholm, Sweden to Oslo, Norway to
Copenhagen, Denmark. These endeavors have afforded me the ability to build a global
network of contacts I can call upon to advance the mission of CFS.
My personal, professional and educational background and experience has culminated
into this venture with CFS, whereby I plan to marry my passion for science, engineering,
technology and humanitarian concern. I have a mission, I know what needs to be done, I
have laid the groundwork, and I will succeed.
19
EDUCATION AND TRAINING
● Bachelor of Science in Engineering Technology (Space Systems)
December 2007, University of Central Florida, Orlando, FL.
Additional Aerospace Engineering Courses not affiliated with BSET: Aerospace
Materials; Calculus I, II, III; Differential Eqns.; Flight Dynamics; Thermodynamics;
Ground Systems Design; Measurements; Stat. & Dynam.; Principles of EE; Solid
Mechanics
● U.S. Naval Academy Preparatory School
● U.S. Navy Basic Training & Aviation Maintenance Training
● Microsoft Project Management - Level 1: Completed May, 2011
PROFESSIONAL RESPONSIBILITIES
• GB Tech / GeoControl Systems - Systems Engineer: Configuration Management (CM)
for Boeing Space Shuttle Program, processing Engineering Orders, Mods, etc. in MRCS
Database System as OV-105 (Endeavour) Manifest Engineer. Participated in shuttle
mission flow meetings. CM website manager.
• Space Advocacy Author - Published 9-26-09: Turning Point: How Space Exploration
and Development Will Determine the Rise or Fall of Humanity.
• Public speaking and media appearances:
- Jan 2012: 17 day Scandinavian Global Sustainability Lecture Tour
8 lectures in 6 cities: Stockholm & Linkoping, Sweden; Oslo, Bergen &
Trondheim, Norway; Copenhagen, Denmark
- 6/25/11: Guest Speaker at Liverpool Hope Univ., Liverpool, UK.
- 05/20/11: China Radio Intl Panelist: Space Shuttle Ending & Commercial Space (Hr 1)
- 10/16/10: Speaker at the University of Illinois Reflections | Projections Conference
- 08/06/10: Guest Speaker at Caux IofC Conference
- 05/26/10: The Sean Ongley Show
- 02/09/10: Guest Speaker at SWAPRA Luncheon
- 01/17/10: The Jim Bohannon Show (@ 40 min mark)
- 01/11/10: Guest Speaker at Houston Galleria Rotary Club
- 01/08/10: China Radio International Conversation: Space Tourism (Hour 1)
- 01/06/10: Art in Action with Robin Ann Peters
- 12/30/09: Soma Time with Dr. Mark Filippi (Year End Special)
- 12/17/09: SpaceVidCast Appearance
- 12/2/09: Soma Time with Dr. Mark Filippi
- 11/13/09: Guest Speaker at SpaceVision 2009
- 11/10/09: The Space Show with Dr. David Livingston
- 11/5/09: Fox News with Harris Faulkner
- 10/6/09: The World of TJ McCormack on LA Talk Radio (@ 39 min mark)
20
• U.S. Navy - Developed, implemented and controlled an Aviation Ground Service
Equipment Maintenance Program at VX-1 Squadron. Qualified SH-60, S-3 & P-3 Plane
Captain. Performed Technical Publications oversight and updates.
• News America Marketing - Performed Customer and Client Service actions for contract
responsibilities and quality assurance. Personnel, budget and inventory management.
• Instructor Experience - Developed Ground System Design course for a UCF professor,
including lectures and exams.
TECHNICAL PROJECT MANAGEMENT
• Project Manager: SEDS (Students for the Exploration and Development of Space) at
the University of Central Florida; multiple project implementation and oversight
including Project Daedalus, the Martian Automated Aerial Reconnaissance Vehicle
(MAARV) and the Mars In-situ Resource Project (MIRP).
• Project Lead: Daedalus Sub-Orbital Hybrid Sounding Rocket Program with SEDS;
personnel & budget management, supply procurement, inventory control, prototype
development including manufacturing & assembly, testing and documentation.
21
Finances
A. Funding Sources
Initial funding for CFS will be via private investors. In the future CFS plans to work with
additional funding sources, like Grants for R&D, to help grow and expand our
capabilities.
B. Investor Return Schedule
For 5 years, investors will receive annual profit sharing returns based on their investment
percentage relative to the total investment required for CFS to get started. 25% of the net
income for every year during those 5 years will be set aside for investor returns. The
formula is as follows:
(Amount Invested/Total Investment)*(0.25)*(Annual Net Income) = Investor Annual
Return
Example: Assume CFS needs a Total Investment of $1 million to begin operations.
Investor A invests $5,000 into CFS. Investor B invests $100,000 into CFS. CFS makes
$1,500,000 in net income for the first year of operations.
Investor A: (5,000/1,000,000)*(0.25)*(1,500,000) = $1,875
Investor B: (100,000/1,000,000)*(0.25)*(1,500,000) = $37,500
Investor A will receive a check for $1,875 for that year and Investor B will receive a
check for $37,500 for that year, and so on for every investor. The process repeats every
year for the 5 year duration.
22
B. Funding Request
Funding Requirements:
Phase 1A - Previously Invested Amount for initial startup: $5,000
Phase 1B - Required amount for Prototype Development: $450,000
Line Item Cost
Payroll (1 yr) $185,000
Warehouse (1 yr) $20,000
Prototype Facility Materials $160,000
Contingency Funds $85,000
Total Cost $450,000
Total Investment: $455,000
The following 5 Year Financial Forecast assumes starting sales of five CFS Facilities,
with a minimal annual increase of three sales per year, and Consulting Income starting
with three in year one and topping at five in year three. The Supplier Referral Fee
revenue stream cannot be forecast as it is highly variable and dependent on partnerships
yet to be determined, therefore it is not included. Payroll, R&D Budget and Operational
Costs modestly increase annually.
23
5 Year Financial Forecast
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue:
CFS Facilities Sold 5 8 10 12 15
Revenue Per Facility $ 1,100,000 $ 1,100,000 $ 1,100,000 $ 1,100,000 $ 1,100,000
Facility Revenue Total $ 5,500,000 $ 8,800,000 $ 11,000,000 $ 13,200,000 $ 16,500,000
Consulting Jobs 3 4 5 5 5
Revenue Per Job $ 100,000 $ 100,000 $ 100,000 $ 100,000 $ 100,000
Consult Revenue Total $ 300,000 $ 400,000 $ 500,000 $ 500,000 $ 500,000
Revenue Grand Total $ 5,800,000 $ 9,200,000 $ 11,500,000 $ 13,700,000 $ 17,000,000
Expenses:
Salaries
Number of Employees 10 15 18 21 25
Average Salary $ (50,000) $ (50,000) $ (50,000) $ (50,000) $ (50,000)
Salary Total $ (500,000) $ (750,000) $ (900,000) $ (1,050,000) $ (1,250,000)
COGS
Facilities Sold 5 8 11 14 17
Facility Cost Per Unit $ (793,000) $ (793,000) $ (793,000) $ (793,000) $ (793,000)
Total Facility Cost $ (3,965,000) $ (6,344,000) $ (8,723,000) $ (11,102,000) $ (13,481,000)
Warehouse Rent $ (20,000) $ (20,000) $ (25,000) $ (25,000) $ (25,000)
R&D Budget $ (50,000) $ (100,000) $ (150,000) $ (200,000) $ (200,000)
Operational Costs
(Utilities, Phone, Etc)
$ (60,000) $ (60,000) $ (60,000) $ (60,000) $ (60,000)
Office Materials $ (12,000) $ (12,000) $ (12,000) $ (12,000) $ (12,000)
Advert and Promo $ (12,000) $ (15,000) $ (15,000) $ (15,000) $ (15,000)
Accounting and Legal $ (12,000) $ (15,000) $ (20,000) $ (20,000) $ (20,000)
Travel $ (15,000) $ (20,000) $ (25,000) $ (30,000) $ (50,000)
Total Expense $ (4,646,000) $ (7,336,000) $ (9,930,000) $ (12,514,000) $ (15,113,000)
Net Income Pre Tax $ 1,154,000 $ 1,864,000 $ 1,570,000 $ 1,186,000 $ 1,887,000
Investor Return $ (288,500) $ (466,000) $ (392,500) $ (296,500) $ (471,750)
Net Profit Pre Tax
(After Investor Return)
$ 865,500 $ 1,398,000 $ 1,177,500 $ 889,500 $ 1,415,250
Total Invested $ 455,000
Total Investor Return $ 1,915,250
5 Year ROI % 421%
24
Appendix A
Prototype Facility Cost Estimate
Components Units in
Facility
Unit Cost Total Cost
The Building
2400 Sq Ft Building 1500 $ 50 $ 75,000
Climate Control Systems
ClimateControl 1 $ 10,000 $ 10,000
A/C Units 1 $ 2,895 $ 2,895
Garden System
Grow Tray 15 $ 100 $ 1,500
Tray Racks 1 $ 1,000 $ 1,000
Rack Motor 12 $ 500 $ 6,000
Reflective Material 2 $ 50 $ 100
Fish Farm System
Fish Tank 1 $ 3,100 $ 3,100
Level 1 Pump 1 $ 23 $ 23
Level 2 Pump 1 $ 31 $ 31
Level 3 Pump 1 $ 138 $ 138
Automation & Robotics
Tray Wash 1 $ 5,000 $ 5,000
Seeding System 1 $ 5,000 $ 5,000
Delivery System
Material Flow - 30' 1 $ 3,935 $ 3,935
Material Flow - 10' 1 $ 2,292 $ 2,292
Conveyor Lift System 1 $ 8,100 $ 8,100
Wind Power Sources
VAWT 1 $ 18,000 $ 18,000
Solar Power Sources
Panels 4 $ 549 $ 2,196
Battery Power Sources
Industrial Batteries 10 $ 1,087 $ 10,870
TOTALS $ 155,180
Contingency Funds $ 4,820
Grand Total $ 160,000

Quote from The Burger King

Quote from JimJesus

http://www.indiegogo.com/CFS

So he made a new one and is asking for half as much now.

Of course asking for a half a million dollars is more realistic.

Doug's Facebook wall: "Well, the time has come that I am about to make my profile private, drive people to my Fan Page, reduce my friends list to a reasonable level, and stop interacting with the masses on such a regular basis. I never realized how many "critical thinking know-it-alls" there were out there, and it's enough to drive you mad. There's a difference between being a critical thinker and an obnoxious nit picking douche bag. I'm done. lol. Plus, having to filter though 50+ updates every day is getting ridiculous and it's diverting my attention from the things I need to focus on most."